The World Needs More Nerds // Campaign
When Vancouver landmark Science World was hit hard by Covid, we came up with a fundraising campaign that tapped into their greatest resource: Nerds.
We used childhood images of iconic nerds to inspire the next generation of nerdy kids.
Recognition:
2021 WARC Awards For Effectiveness | Bronze - Instant Impact
2021 SIA | Gold - Public Service – 360 Integration
2021 Marketing Awards | Bronze - Integrated Campaign
2020 Applied Arts | Out-of-Home - Series
2020 Applied Arts | PSACharity Advertising - Series
2020 Applied Arts | Entire Advertising Campaign - Campaign
2020 Applied Arts | TV 30 Seconds or Less - Series