Brexit Trolling
The dream brief: Stir the pot between Irish and English fans before their Six Nations grudge match.
We stoked the flames of rivalry with a series of billboards and press ads, we sparked conversation and set international relations back 50 years, and then we hid behind our hands as Ireland got hammered on the pitch. Immoral victory, I guess.
Just Try Putting A Tariff On This Irish Beef.
The results:
Earned media coverage including features in The Sun, The Irish Post, Joe.ie, Joe.co.uk, and Irish Central in the USA.
17.6m Online Readership
55.1k Estimated Coverage Review.
21k Social Shares.
5.65k Retweets.
Twitter = 14,796
Facebook = 20,300
Instagram = 19,614
Total Engagements = 54,710